Evalutaion

• In what ways does your media product use, develop or challenge forms and conventions of real media products?

I believe my music videos uses the codes and conventions of a music video in terms of the way it looks, i have used mise-en-scene to create a realistic image to an audience. I have used several types of techniques in my music video such as performance, narrative and random image. However i feel my music video challenges the codes and conventions of a music video in some ways as it is quite random at parts and could be seen as not nessesarily showing a story line,even though i have still followed a narrative throughout the video, it isnt as obvious as shown is some music videos. I have tryed to edit the video so its in time with the beat of the song, e.g. the feet walking down the steps at the beggining of the music video. This is another one of the codes and conventions a music video tends to have. The pace of the editing is also suited to the pace of the music video.
My cd cover uses the codes and conventions of the media product as i have used the same font throughout each page of the case to create a specific image of the artist as you would assosiate that text with the artist. I have also used the same font on the magazine advert to create the same affect. My cd also covers many of the codes and conventions of CD's as i have included a barcode, the artists website name, the record label name and where it was made etc.
My magazine advert follows the codes and conventions of a magazine advert as it uses phrases to attract the reader such as "win tickets for live shows" and provides one main image that takes up most of the page which is of the artist. The title above the main reader i think draws the reader to the image as i have used the perspective tool to make it look 3D and on a slant. I have used bold fonts throughout the project and on much of the text i have used the outerglow effect to make the text stand out even more e.g. on my magazine advert on the artist title the yellow outer glow contrast's against the black background.

• How effective is the combination of your main product and ancillary texts?

The combination of my cd case and magazine advert works well as i have used the same fonts throughout the product. On my the magazine advert i have also used the same image which i used on the front of the cd cover, this would add to the audience assosiated that image between the two media products. The music video works well with the cd cover and magazine ad as i have used mise-en-scene is both projects in terms of the clothes the actor is wearing etc, which contributes to an audience assosiating the main project and other texts together.


As you can see in these screen shots of my magazine advert and cd cover i used the same font and kept to the same style throughout the project to make the name of the artist recognisable

• How did you use media technologies in the construction and research, planning and evaluation stages?

I have used Final Cut Express to create my music video therefore exploring many of the effects which can be done when using it such as the colour key, layering videos, changing the colour of the clips etc. This added to creating the effect of making it look like a realistic music video. I also used a sony handycam to film my music video with the use of a tripod at certain clips to create steady shots. I used the camera to film various shots in terms of were the camera was positioned etc. To make my cd cover and magazine i have used photoshop including layering and many of the effects such as the cloud filter on my magazine advert to create the red cloud effect. I also used illustrator to create the main image on my cd cover and to create some of the titles in the project. In the evaluation stages i have used a program to video my screen where i have videoed the screen putting together my magazine advert and cd cover. I have also taken screen shots of my project to show how i have put my music video together in the evaluation stages. I have also videoed me talking about my magazine advert.


What have you learned from your audience feedback?

Having interviewed several people asking what they think of my music video I have learned that my music video could have perhaps done with more narrative as it can be quite random however people thought the video worked well in terms of the effects used, and thought that the random image style of music video worked well and did look realistic to be a music video.
If i was do to my music video again i would most likely change it so that i included more narrative and made it less random. I think i have met the expectations of my target audience which was 14-20 as when i showed people in this age category they liked it. I have attracted my audience by including young people in my music video, and exiting effects which would appeal to the target audience. I also chose a song which would most likely be known by the younger generation which would therefore attract them rather than other age groups.


I asked someone at my school what they thought about my music video and this is what they said: (video below)




This is positive feedback as i have now learned that my music video comes across as 'very inventive' and their favourite part of my music video was the dancing feet and the outlines of people dancing on the coloured backgrounds. This allows me to find out what the most effective parts my music video were.



Here is my finished music video:

To create the effect for having the same person sitting on the same bench. I used a tripod to film the clip and i filmed the person at either end of the bench. I then cropped one of the clips so that the side of the bench where noone was sitting disapears and the layer underneath with the clip of someone sitting on the other side is seen.

In my video i have made the effect of having a video clip playing inside the frames of the actors sunglasses. To do this i put bright orange cards inside the frames and then used the colour key to make the frames see through.


I then put another video clip on the layer underneath the clip with the sunglasses so that when the video starts you can see the video playing in the frames.

Production of the music video

To make my music video i have used final cut express. For my music video i wanted to try and use all three types: performance, narrative and random image to film it. The story behind the video is that the girl is an young artist trying to make it in the music industry, no one believes in her and then she eventually does.

At the beggining of my music video i have added text which shows the name of the artist and the name of the song to make the music video realistic to my audience as this is something you often see when watching a music video. I have also added the mtv sign in the top left corner of the music video to add to making my music video look realistic.

The video below shows i created the reverse clip effect in final cut
I firstly go into modify menu and click speed , i then change the speed of the clip to make it faster and then reverse it so it looks like shes going back in time.





The next clip shows another effect i created in my music video:





To create this effect i firstly had to film a person dancing in front of a green screen.

I then added the colour key effect which would remove all the green from the video. In order to get rid of all the green you had to change the tolerance , feather and thinness of the colour key to make sure it looks as it is below.

After you have changed the tolerance, edge thin and feather it will look like this.











Then i cropped the clip to take out anything outside the black and i put a solid colour layer underneath the clip of the dancer which will make the black colour see through like shown below:















To then make the person completely black i added the colour levels affect to the video of the dancer and changed to tolerance to 0

Front cover

Side of case

Inside front

Inside back (where cd goes)

Back cover

Booklet

Production of CD cover

Production of main task

The video below shows how i have created my magazine advert. I have kept to the same font throughout my project to create recognition to the audience so they assosiate that font with the artist. I have used the outer glow effect on all my text to make it stand out against the black background. I think the santogold title worked well by using the perspective tool to give it a 3d effect as it is the main thing your eye is drawn to when you look at the advert.



Finished Magazine Advert